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Korean Male Standards of Beauty
someone asked a question
#1
Long time no post

In the Cha Eunwoo post, someone asked why he was considered a face genius in South Korea and what that meant.

I posted a reply there, but thought I'd add a discussion post here in case members wanted to discuss it further

Firstly, South Korea (SK) has probaly got the highest codified standards of male beauty anywhere in the world, and they ahve all signed up for it.
MOST Straight guys in SK spend as much time on their skin care as women
To quote Wikipedia

Quote:Male beauty standards
While expectations of female beauty usually outweigh male expectations, South Korea is notable for the standards placed on men. South Korea has become one of the beauty capitals of the world for male beauty. Dissimilar to the West, it is still a misconception that the South Korean beauty industry should exclusively focus on women. On the other hand standards for male beauty are just as high and very similar to the female standards. Make-up, for example, is not seen as a gendered product and South Korea itself is proud to advertise many brands and products that are available to men. One of the reasons for this standard is the Korean Pop music culture or K-Pop. In the Western hemisphere, the population has an absolute different understanding when it comes to attractiveness and ‘handsomeness’ of a male individual. The contrasting perception of masculine beauty will show after a glimpse at any K-pop band.
It is really common for Korean men to care about a clear, smooth and fair skin. It is also usual to dye and style hair on regular basis.[url=https://en.wikipedia.org/wiki/Korean_beauty_standards#cite_note-31][/url] The body shape is expected to appear rather androgyne than too muscular. Men wear sharply stylish cut outfits and double eyelids are really common as a result of cosmetic surgery. Korean men often choose to get surgery to achieve a higher nose along with smaller and slender facial features.
‘Over the past decade South Korean men have become the world's biggest male spenders on skincare and beauty products.’ (The Thaiger, 2019) Between 2011 and 2017, the market alone has grown by 44%. Statistically, 58% of South Korean men stated that they take advantage of beauty or grooming treatments at least once per week, which is almost twice as much as South Korean men overall at 34%. South Koreas's cosmetics industry earns nearly $10 billion in annual sales. The industry is trying to expand its appeal to young men in their twenties. The cosmetic companies’ marketing teams have also developed smart but effective strategies to win new costumers for their always changing product lines. Major sports events such as baseball games are the perfect opportunity to air advertisement for skincare due to the large attendance of potential customers.
In a country where military service is mandatory for all men, even this is used to lure prospective costumer. A South Korean-based company has released a line of face paint for active duty soldiers that include tealeaf extract to sooth and cool the skin.
The general Western conception of males wearing make-up could be mistaken as an act of rebellion against the society rather than a beauty standard. Another reason could be professions in the fashion or entertainment industry. Nevertheless, the conception in the West is changing. Not only because of K-Pop, ‘perfect brows and flawless skin’ (The Thaiger, 2019) are one of the new beauty standards even for the west. Korean Male Beauty sets a high aesthetics’ standard for the paternal population of the world

here is a video you MIGHT find interesting, mainly for the exeptions to "the rule" who are still considered attractive>

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#2
This is way too much thought from all involved.
[+] 2 users Like Heinrich's post
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#3
Quote:Male beauty standards
South Koreas's cosmetics industry earns nearly $10 billion in annual sales.

I hope those cosmetics aren't animal tested. Disgusted

I guess suntans aren't big among Koreans (the sun ages the skin).
[+] 2 users Like Parsifal's post
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#4
(19-06-2021, 10:35 PM)Parsifal Wrote: I guess suntans aren't big among Koreans (the sun ages the skin).

It's for the same reason that pale skin used to be favoured in the UK.

Peasants work in the fields and get tanned.
Ruling classes stayed in the shade.
Pale skin also shows veins - hence blue blood.

Contrary to populr belief, it was not about race, but class.

But you are also right, inasmuch a Koreans avoid the sun as much for the damage it does as for the historic reasons
[+] 2 users Like Modesty's post
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#5
is it true that a lot of koreans, male and female, like to have cosmetic surgery?

i heard someone say a popular birthday gift from parents to their children is money for cosmetic surgery like a boob or nose job.
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#6
A butt lift?
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#7
I'd like to know, if there's an answer anyway, since this is a thread about South Korean "male beauty", if there's ever a discussion on stereotypical masculine appearance in general. I ask because, in general, many Asian men under a certain age look very young and, in Western terms, feminine. I know that the general genetics are responsible for the way young Asian men generally look, but I'm curious as to what goes on with that in a place like South Korea, if anything. It's very difficult, at least for someone like me, to tell the age of an Asian person who has no gray hair, is very thin, and shows no sign of musculature or facial lines. For example, and I know they're not, a group like BTS look frankly half their ages, again by Western standards, and they probably will look young for decades past where the point where a European would be able to maintain such an appearance. How doe that play into everything?
[+] 1 user Likes Jwb52z's post
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#8
(20-06-2021, 05:33 AM)Jwb52z Wrote: I'd like to know, if there's an answer anyway, since this is a thread about South Korean "male beauty", if there's ever a discussion on stereotypical masculine appearance in general.   SNIP ...How doe that play into everything?

Morning!

I'll try to answer to the best of my limited ability.
Please note: Comments I make here are not meant as racial slurs and should not be taken as racist!

I think there are several factors at play here

1) Genetics
2) Skin care routine
3) The faces we see in the west.

Asians generally have genetics that make them appear younger. Fuller, rounder faces with more subcutaneous facial fat.

Skin care routine in Korea starts young and is for both men and women. In Seoul there are beauty salons everywhere, and because the market is saturated products are much cheaper than they are in the west.

"I Had an Anti­-Aging Routine at 11": The Backstory of Korean Beauty

Quote:After starting at Samsung, Cho quickly befriended a few co­workers, and as they spent more time together, their conversations eventually turned to beauty. “They were all so savvy about skincare,” Cho says. You could tell by their clear, youthful complexions, but also by the look of their desktops, all stocked with moisturizer, sunscreen, and humidifiers. “You’d walk into the office and see an entire row of personal humidifiers at each desk, even the men,” Cho recalls.


It's not just skincare though - it's a healthy lifestyle. Koreans don't really diet as westerners do, they eat healthily all the time, drinks LOTS of water and take daily vitamins and supplements

If you do go out drinking, they will buy a hangover cure in the local shop and take it before they go to bed!



Finally: Perception.
Most of the Korean faces we see in the west are singers and actors. Faces that are youthful and meet the minimum beauty standards. However there are many in Korea that we don't see who do look their age.

(19-06-2021, 11:19 PM)EthanE Wrote: is it true that a lot of koreans, male and female, like to have cosmetic surgery?

i heard someone say a popular birthday gift from parents to their children is money for cosmetic surgery like a boob or nose job.

(20-06-2021, 12:50 AM)Parsifal Wrote: A butt lift?

So, NOT a boob job, or an arse lift - both of those are Western proceedures rarely carried out in Asia.

Top 3 comestic surgeries in South Korea are:
Double eyelid surgery - blepharoplasty
Nose jobs - rhinoplasty
Skin whitening - glutathione injections

Quote:But Alfred "Haeppy" Leung, a Seoul Based Youutuber with WeFancy, a channel that examines Korean culture, believes that this is a major misconception about plastic surgery in South Korea.

"The misconception that, 'Koreans just want to look white,' is a symptom of western arrogance and Eurocentrism and has no basis in reality," Leung told Business Insider. "Pale skin has always been a standard of beauty not only in East Asia but all of Asia, based on the implication that the lighter the skin the less one was in the sun working outdoors."

Further, the type of nose bridge that Koreans tend to ask for in a rhinoplasty is markedly different from the the ideal Caucasian nose bridge. And the crease above the eyelid has always been sought after in Asian cultures both because it is rare and because it creates visually larger eyes, according to Leung.

The general idea then — and I keep hearing it even today — was that Asians who have facial and eyelid surgery want to 'Westernize,' Flowers told New York Magazine in 2014. "And that's even what Asian plastic surgeons thought they were doing then as well. But that's not what Asians want. They want to be beautiful Asians."

Common procedures beyond eyelid surgery, nose jobs, and skin whitening are also aimed at achieving specifically Korean beauty standards, not Western, according to Leung.

"For example, Koreans like slimmer jawlines while Westerners like stronger jawlines. Westerners like higher protruding cheekbones while Koreans tend to like flatter cheekbones.


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#9
Do they have many plastic surgery disasters?
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#10
Quote:i heard someone say a popular birthday gift from parents to their children is money for cosmetic surgery like a boob or nose job.

Isn't that said in the US about young, Jewish women?
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#11
The difference with the young Jewish teenagers is that the other option is a car if they don't want plastic surgery in some families.
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#12
(20-06-2021, 11:31 PM)Jwb52z Wrote: The difference with the young Jewish teenagers is that the other option is a car if they don't want plastic surgery in some families.

a maserati? like the one all those 20 y/o mainland chinese immigrants get?
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#13
I hadn't heard of the car option in Asian families.
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